If you’re a media professional—reporter, blogger, editor, etc.—it’s a given that at some point in your career you’ll be forced to attend an event that’s … tediously boring. Sometimes it’s simply a matter of stroking an ad client or industry partner by showing them that you care by just being there. Quite honestly, that’s the experience I expected when I signed up for the PrimaLoft press conference at the 2013 SHOT Show.
Seriously, how interesting could synthetic insulation be?
Sure, PrimaLoft is used by many of the hunting apparel brands that I’ve come to trust—brands such as Rocky and Cabela’s—but it’s awfully bold for PrimaLoft to stake its claim as “the world’s best synthetic insulation.” However, just minutes into the press conference, I became a believer. This featherlight, soft material is like magic.
“When the product works, you don’t notice it,” explained PrimaLoft CEO Mike Joyce. If that statement doesn’t quite “wow” you, consider this: American soldiers tested PrimaLoft in frigid 33-degree water off the coast of Kodiak, Alaska. They stood with their garments fully immersed for 10 minutes, with their outermost layer being PrimaLoft. For the PrimaLoft to pass the test, the soldiers had to exit the water and “walk it dry” within 10 minutes. Pitted against others, PrimaLoft was the only material to succeed.
See the image above? It’s a sealed container with a layer of PrimaLoft spread across the middle. Above the PrimaLoft is water, and below it is a completely dry chamber. PrimaLoft is hyrdophobic, meaning it hates (repels) moisture.
The proof is in the PrimaLoft, so I urge you to do as I did and take the PrimaLoft Challenge. Click here and order a free sample patch of PrimaLoft. Place it in the palm of your hand and it’ll literally feel like you’re holding your hand above the radiant heat of a campfire.
Is PrimaLoft the “world’s best synthetic insulation”? I don’t know for sure, but I haven’t seen anything better.
PrimaLoft CEO Mike Joyce (second from left) with three outdoor brand reps.