The U.S. Federal Court spoke and it didn't like Scent-Lok's claim about "odor-eliminating technology" and any other statement that even comes close to that declaration. In fact, the court claimed any such statements were considered false as a matter of law. They also said the statements about being able to reactivate the clothing were also false and the case is now ready for trial in Minnesota. The trial will determine how much is to be paid to each plaintiff in the Minnesota case and the award of attorney fees for the plaintiffs.
Even though this took place in the Land of 10,000 Lakes it will have ramifications nationwide and I'm sure other scent elimination and clothing companies are shuffling their shoes wondering if they are next.
I've tried Scent-Lok and other brands of clothing. I use scent elimination products each season and make sure my equipment has been cleansed as much as humanly possible of human odor. Am I a believer? Yes and No.
I have a tough time believing you can actually eliminate 100 percent of human odor. Animal olfactory organs are just too highly tuned. I do believe you can eliminate much of the odor and for hunting that can make the difference between a shot or the sight of a flagging white tail.
My philosophy has always been to keep clean, stay scent free and hunt from a downwind location. If a buck does get a whiff of me he may not get the whole story and pause long enough for me to get a shot off as compared to not using anything at all.
Do I think Scent-Lok was out to take advantage of the hunting public? I doubt it. They used existing technology to fill a niche hunters were demanding. The science behind the product is sound, it's just that the product was lacking in ample material and a reactivation process to fulfill its claims.
Hey, it's America and I'll be the first to admit I've used a product or two that was questionable in its claims. That said, does anyone know where I can get a refill on my turkey mouthwash. I'm sure my lack of spring success has been to turkeys smelling my bad breath. (Yes, there really was such a product on the market a few years back!)
Somebody please get this hog some Scent-Lok. What do you mean it doesn't work?