I didn't buy the kit because I wanted some of the upgraded tools as well as the basic and ended up with something from each of the main manufacturers but the press & powder measure are Lee and I think a great value. Also have a Rockchucker for my second setup at my hunting camp. I got it from an estate sale and it had never been used but it is no better than the Lee. I would not have bought it if I had to pay regular price. I use all RCBS dies, Harnody tumbler and a few things from Dillon and Wilson.
Have spent more than $150 but am convinced my money was well spent. I would buy the Lee if I was going to buy a basic kit. I don't think the kits include dies and they can add a lot to a basic budget.
Hope this better answers your question than the other relies I read.