I’ll tell you, as I learn more and more about land management and deer behavior, I can’t help but see the similarities between a deer’s mentality and a human's. For example, when we find a restaurant we like, we keep going back. Deer are no different; when they find a food source that meets both their nutritional needs and tastes like it came from a Paula Deen recipe book for deer, they're hooked. The combination of taste and nutritional value is the philosophy behind Deer Trac—a new product that Foxworthy Outdoors and Helena Chemical Company have teamed up to create. Deer Trac makes any existing plant food source healthier, better tasting and more palatable.