If you're a media professional—reporter, blogger, editor, etc.—it's a given that at some point in your career you'll be forced to attend an event that's ... tediously boring. Sometimes it's simply a matter of stroking an ad client or industry partner by showing them that you care by just being there. Quite honestly, that's the experience I expected when I signed up for the PrimaLoft press conference at the 2013 SHOT Show.
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